Stef Fox is a mom, founder, former Fortune 500 executive, and doctoral researcher in organizational leadership, who helps salon, spa, and beauty business owners who feel called to the build the business and to building a meaningful life learn how to lead in a way that makes both possible.
Hey there! I’m Stef.
My work is shaped by years inside high-performing, people-intensive organizations and my own experience as a business owner who has built and led teams where results depend on clarity, trust, and the ability to lead under pressure.
If you are called to both — building a business and building a life you love — and you are exhausted from carrying everything, guilty no matter where you are, and wondering why having a team still feels like doing it alone... You don't have a hiring problem. You have a leadership pattern that nobody ever showed you how to break.
I help you strengthen your leadership, build a culture your team actually buys into, and develop people who take real ownership, so the business stops running through you and starts running because of what you've built.
Hey there — I’m Stef.
My work with leaders is shaped by years inside high-performing, people-intensive organizations where results depend on clarity, trust, and emotional regulation. I help people-first businesses strengthen their leadership, elevate their culture, and build teams that perform better and stay loyal longer.
You were called to both: building a business and meaningful life. So why does creating one feel like it's costing you the other?
You want your business to grow, but the real challenge isn’t the clients.
It’s your people.
The truth?
Most business problems are people problems.
And most people problems come down to leadership, culture, and hiring the wrong people over and over again.
💌 You can’t out-market a weak team.
💌 You can’t out-hustle burnout.
💌 You can’t keep relying on hope.
You need a team that takes real ownership.
You need a culture that runs without you holding it together.
You need to lead in a way that finally feels like you.
That’s the work I do.
I help you fix the root cause, not the symptoms.
I've been where you are: building a business from the ground up, leading a team, and carrying more than anyone around you knows. I've also sat in the executive seat inside a Fortune 500 global company, leading at scale. That combination is rare, and it means I don't teach theory. I teach what actually works for salon, spa, and beauty business owners who are building something real and refusing to lose themselves in the process.
You want your business to grow, but the real challenge isn’t the clients.
It’s your people.
The truth?
Most business problems are people problems.
And most people problems come down to leadership, culture, and hiring the wrong people over and over again.
💌 You can’t out-market a weak team.
💌 You can’t out-hustle burnout.
💌 You can’t keep relying on hope.
You need leaders who know how to lead.
You need systems that attract the right talent.
You need a team that’s not constantly on the edge of leaving.
That’s the work I do.
I help you fix the root cause — not the symptoms.
I’ve lived every side of the service and hospitality world. I’ve been the person behind the chair, the owner signing the checks, and the executive guiding strategy inside a Fortune 500 global beauty company. That experience matters because it means I don’t teach theory — I teach what actually works.
Not sure what to say when something isn’t working? Start here. Get the exact language I use to start common leadership conversations around expectations, performance, and accountability, so you can say the thing sooner without making it bigger than it needs to be.
Better coaching conversations start with better questions. Get my Growth Coaching Framework, quick video training, worksheets, and 15 real salon coaching situations to help you know what to ask and how to coach your people toward growth.
Explore the Coaching Playbook →
You have the words. Now learn how to lead the conversation. Three quick, practical trainings on Leadership Frequency™, Coaching, and Feedback to help you become more confident in the conversations that grow people.
Explore the Micro Leadership Lab →
Become the kind of leader people grow with. Leadership Lab™ is my 12-week live leadership experience where we learn, practice, and actually work on how you lead, from your Leadership Frequency™ and the clarity you create to coaching, accountability, feedback, motivation, and developing people who take ownership of their own growth.
Because sometimes you just need to talk through the real-life stuff. Join me live each month to bring the leadership conversation, team situation, or challenge you’re working through and get coached alongside other leaders who get it.
Join the Live Coaching Lab Call →
Beauty businesses ready to develop leaders across the whole company. I work alongside owners and leadership teams throughout the year to strengthen coaching, develop managers, create more consistency across locations, and build a business where the owner doesn’t have to carry all of the leadership alone.
Book a Consultation for the Leadership Growth Partnerships →
Immersive Retreats: Immersive experiences where you step away from the day-to-day and do the deep leadership work that running a business rarely gives you space for.
Speaking: Keynotes and workshops that meet your audience where they are and move them toward real ownership and culture change.
I know what it feels like to carry everything, in the business, at home, and in every role in between. I've built and led teams as a business owner and a Fortune 500 executive, and now as a doctoral researcher in organizational leadership, I study why the patterns that keep service based business owners (in beauty!) stuck, and teach you how to break them.
I'm a mom and a founder who believes you were called to both building business and building a meaningful life. And I'm here to help you build a business that finally reflects that, with a team that leads, a culture that holds, and a life you don't have to escape from.
I work with salon, spa, and beauty businesses owners, managers, and emerging leaders who lead teams and who are tired of being the answer to everything.
That includes:
Enterprise & Brand Consulting
Global and national brands in beauty, wellness, and consumer services
Beauty Business Owners + Leaders
Salons, Spas, and any service-based beauty business.
Not sure what to say when something isn’t working? Start here. Get the exact language I use to start common leadership conversations around expectations, performance, and accountability—so you can say the thing sooner without making it bigger than it needs to be.
Get the Free Scripts → Free Scripts
Better coaching conversations start with better questions. Get my Growth Coaching Framework, quick video training, worksheets, and 15 real salon coaching situations to help you know what to ask and how to coach your people toward growth.
Get the Coaching Playbook → Playbook
Learn how to lead the conversation. Three quick, practical trainings on Leadership Frequency™, Coaching, and Feedback to help you become more confident in the conversations that grow people.
Explore the Micro Leadership Lab → Micro Lab
4. The Leadership Lab™
Become the kind of leader people grow with. Leadership Lab™ is my 12-week live leadership experience where we learn, practice, and actually work on how you lead—from your Leadership Frequency™ and the clarity you create to coaching, accountability, feedback, and developing people who take ownership of their own growth. Learn More →
The Leadership Lab™ In-House
For businesses ready to build a leadership culture across the entire team. A dedicated program that brings The Leadership Lab™ framework inside your organization, so your whole team rises together and the business stops depending on one person to hold it all.
Connect with us hello@aleadershipreset.com to learn more
Bring me the leadership situation you’re stuck on. Once a month, we get together live to coach through the real conversations, people challenges, and leadership moments you’re navigating—because sometimes you don’t need another training, you need help figuring out what to do next.
Join the Coaching Call → Live Call
Build better leaders across your business. I work alongside beauty business owners and their leadership teams throughout the year to develop managers, strengthen coaching, create consistency across locations, and build a culture where growing people isn’t something the owner has to carry alone.
Explore Leadership Growth Partnerships → Book a consultation
"But remember...it's the challenges that shape the strongest leaders. Every obstacle you overcome brings you one step closer to the success you've dreamed of. Keep pushing, you're building something extraordinary." Stef
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