Strategic leadership, education, and workforce
insight for the future of professional beauty.
Are you struggling to achieve specific goals in your salon business? Do you find yourself second-guessing the next steps to take as a leader? Are you looking to enhance your confidence and boost your salon's revenue? I offer specialized coaching for salon leaders that focuses on executing effective marketing and leadership strategies, as well as recruitment techniques to drive your salon's success. Together, we'll identify your strengths, ignite your passions, and help you unleash your full potential to elevate your salon’s performance.
The professional beauty channel is shifting — fast.
Salon owners need deeper support.
👉🏼 Stylists have new expectations.
👉🏼 Field teams are being asked to operate like coaches, leaders, and business strategists.
👉🏼 Brands need clarity, alignment, and modern strategy to stay relevant and trusted.
Stef brings a rare dual perspective: deep experience inside salons paired with senior leadership inside a Fortune 500 beauty company. She understands the full ecosystem — the field, the salon, the education, the sales cycle, the culture, and the human behavior behind it all.
This consulting path is built for brands that want to elevate their field teams, strengthen their education strategy, and build programs that truly resonate with modern salons.
The professional beauty channel is shifting — fast.
Salon owners need deeper support.
👉🏼 Stylists have new expectations.
👉🏼 Field teams are being asked to operate like coaches, leaders, and business strategists.
👉🏼 Brands need clarity, alignment, and modern strategy to stay relevant and trusted.
Stef brings a rare dual perspective: deep experience inside salons paired with senior leadership inside a Fortune 500 beauty company. She understands the full ecosystem — the field, the salon, the education, the sales cycle, the culture, and the human behavior behind it all.
This consulting path is built for brands that want to elevate their field teams, strengthen their education strategy, and build programs that truly resonate with modern salons.
Leadership, communication, and modern coaching skills that elevate your team’s influence with salons.
Build programs that reflect today’s realities: hiring challenges, retention, culture, leadership, and performance.
Use real research — including Stef’s doctoral studies — to shape brand programs based on actual data, not assumptions.
Align your internal teams, strengthen cross-functional communication, and develop leaders who can move the business forward.
Bridge the gap between brand goals and salon needs in a way that builds trust and long-term loyalty.
Create initiatives that drive measurable growth for salons and strengthen the brand’s value in the field.
This is consulting designed for brands who want to lead the industry forward — not just participate in it.
Sharing my knowledge and expertise in the beauty industry is both a privilege and an honor. Over the years, I’ve delivered motivational and educational presentations on various topics, including leadership, employee recruitment, talent engagement, and salon marketing. I am grateful to have spoken on some of the most prestigious stages in the beauty industry, including Intercoiffure, Data Driven, America’s Beauty Show, Phorest Salon Summit, Serious Business, 2 to 10, TedX, and more.
" Stef has the uncanny ability to understand your business's needs and then set a plan for successful execution. We can confidently say that she played a significant role in helping us save our business.
She goes above and beyond for the team and truly cares about the success of our business. In just the first two years we hired 56 stylists working with Stef.
- Helen Miller (Rochester, NY)
"Stef has been a resource, an encourager, a cheerleader of our brand, and her work with us has helped modernize our recruiting efforts and propel them to reach our goals.
We attribute an influx of quality candidates and new guests to these initiatives.
- Debra Penzone (Columbus, OH)
"We’re a highly successful 40-year-old brand. We already have robust systems in place and the financial flexibility to have a full-time recruiter. It takes an exceptional consultant to move the needle for a salon of our size. She was able to breathe new life into old systems and show us what was no longer working and since starting our work we have hired 55 interns."
- Lucas Council (Atlanta, GA
Not sure what to say when something isn’t working? Start here. Get the exact language I use to start common leadership conversations around expectations, performance, and accountability—so you can say the thing sooner without making it bigger than it needs to be.
Get the Free Scripts → Free Scripts
Better coaching conversations start with better questions. Get my Growth Coaching Framework, quick video training, worksheets, and 15 real salon coaching situations to help you know what to ask and how to coach your people toward growth.
Get the Coaching Playbook → Playbook
Learn how to lead the conversation. Three quick, practical trainings on Leadership Frequency™, Coaching, and Feedback to help you become more confident in the conversations that grow people.
Explore the Micro Leadership Lab → Micro Lab
4. The Leadership Lab™
Become the kind of leader people grow with. Leadership Lab™ is my 12-week live leadership experience where we learn, practice, and actually work on how you lead—from your Leadership Frequency™ and the clarity you create to coaching, accountability, feedback, and developing people who take ownership of their own growth. Learn More →
The Leadership Lab™ In-House
For businesses ready to build a leadership culture across the entire team. A dedicated program that brings The Leadership Lab™ framework inside your organization, so your whole team rises together and the business stops depending on one person to hold it all.
Connect with us hello@aleadershipreset.com to learn more
Bring me the leadership situation you’re stuck on. Once a month, we get together live to coach through the real conversations, people challenges, and leadership moments you’re navigating—because sometimes you don’t need another training, you need help figuring out what to do next.
Join the Coaching Call → Live Call
Build better leaders across your business. I work alongside beauty business owners and their leadership teams throughout the year to develop managers, strengthen coaching, create consistency across locations, and build a culture where growing people isn’t something the owner has to carry alone.
Explore Leadership Growth Partnerships → Book a consultation
"But remember...it's the challenges that shape the strongest leaders. Every obstacle you overcome brings you one step closer to the success you've dreamed of. Keep pushing, you're building something extraordinary." Stef
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