Leading a service-based business today isn’t simple. You’re guiding a team, navigating personalities, developing talent, managing clients, and trying to grow without feeling stretched thin.
You deserve support that is strategic, modern, and grounded in real people-centered leadership.
Stef brings a unique blend of experience 👇🏼hairdresser, salon owner who started, built, and sold a successful business, consultant to the largest salon groups in the country, and senior leader inside a Fortune 500 beauty brand. Her work combines lived experience with current organizational leadership research to help you build a healthier, stronger, more stable team.
This isn’t theory or templates.
It’s thoughtful, practical consulting that strengthens your people and your business at the same time.
Leading a service-based business today isn’t simple. You’re guiding a team, navigating personalities, developing talent, managing clients, and trying to grow without feeling stretched thin.
You deserve support that is strategic, modern, and grounded in real people-centered leadership.
Stef brings a unique blend of experience: hairdresser, salon owner who started, built, and sold a successful business, consultant to the largest salon groups in the country, and senior leader inside a Fortune 500 beauty brand. Her work combines lived experience with current organizational leadership research to help you build a healthier, stronger, more stable team.
This isn’t theory or templates.
It’s thoughtful, practical consulting that strengthens your people and your business at the same time.
Stef blends data, empathy, and real-world experience to create leadership clarity and team stability ,without overwhelm.
When your people grow, your business grows.
And you don’t have to navigate that alone.
Stef blends data, empathy, and real-world experience to create leadership clarity and team stability ,without overwhelm.
When your people grow, your business grows.
And you don’t have to navigate that alone.
" Stef has the uncanny ability to understand your businesses needs and then set a plan for successful execution. We can confidently say that she played a significant role in helping us save our business.
She goes above and beyond for the team and truly cares about the success of our business. In just the first two years we hired 56 stylists working with Stef.
- Helen Miller (Rochester, NY)
"Stef has been a resource, an encourager, a cheerleader of our brand, and her work with us has helped modernize our recruiting efforts and propel them to reach our goals.
We attribute an influx of quality candidates and new guests to these initiatives.
- Debra Penzone (Columbus, OH)
"We’re a highly successful 40-year-old brand. We already have robust systems in place and the financial flexibility to have a full-time recruiter. It takes an exceptional consultant to move the needle for a salon of our size. She was able to breathe new life into old systems and show us what was no longer working and since starting our work we have hired 55 interns."
- Lucas Council (Atlanta, GA
Not sure what to say when something isn’t working? Start here. Get the exact language I use to start common leadership conversations around expectations, performance, and accountability—so you can say the thing sooner without making it bigger than it needs to be.
Get the Free Scripts → Free Scripts
Better coaching conversations start with better questions. Get my Growth Coaching Framework, quick video training, worksheets, and 15 real salon coaching situations to help you know what to ask and how to coach your people toward growth.
Get the Coaching Playbook → Playbook
Learn how to lead the conversation. Three quick, practical trainings on Leadership Frequency™, Coaching, and Feedback to help you become more confident in the conversations that grow people.
Explore the Micro Leadership Lab → Micro Lab
4. The Leadership Lab™
Become the kind of leader people grow with. Leadership Lab™ is my 12-week live leadership experience where we learn, practice, and actually work on how you lead—from your Leadership Frequency™ and the clarity you create to coaching, accountability, feedback, and developing people who take ownership of their own growth. Learn More →
The Leadership Lab™ In-House
For businesses ready to build a leadership culture across the entire team. A dedicated program that brings The Leadership Lab™ framework inside your organization, so your whole team rises together and the business stops depending on one person to hold it all.
Connect with us hello@aleadershipreset.com to learn more
Bring me the leadership situation you’re stuck on. Once a month, we get together live to coach through the real conversations, people challenges, and leadership moments you’re navigating—because sometimes you don’t need another training, you need help figuring out what to do next.
Join the Coaching Call → Live Call
Build better leaders across your business. I work alongside beauty business owners and their leadership teams throughout the year to develop managers, strengthen coaching, create consistency across locations, and build a culture where growing people isn’t something the owner has to carry alone.
Explore Leadership Growth Partnerships → Book a consultation
"But remember...it's the challenges that shape the strongest leaders. Every obstacle you overcome brings you one step closer to the success you've dreamed of. Keep pushing, you're building something extraordinary." Stef
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