Today's beauty business owners are carrying more than most people realize.
They're leading teams, serving clients, growing businesses, managing families, navigating constant decisions, and often carrying the emotional weight of everyone around them.
From the outside, it looks successful.
On the inside, it can feel exhausting.
Stef speaks to the leader who loves what she's built but is tired of feeling like everything depends on her. Through a blend of doctoral research, executive leadership experience, and real-world business ownership, she helps audiences understand why leadership feels so heavy, and what to do about it.
Her keynotes deliver practical leadership strategies, honest conversations, and actionable tools that help leaders create more ownership, stronger accountability, and healthier teams.
Because the goal isn't to build a business that needs you more.
It's to build a business that depends on you less.
Today’s workforce is different. Expectations have changed. Leaders are overwhelmed. Teams are tired. And businesses are craving direction that actually works in real life.
Stef brings the kind of clarity, wisdom, and lived experience that resonates across industries — from service-based leaders and salon owners to national field teams and global beauty brands. Her keynotes blend research, storytelling, and real-world leadership lessons that create transformation long after the event is over.
Stef Fox is a mom, a founder, a former Fortune 500 executive, and a doctoral candidate in Organizational Leadership, who has spent two decades studying, building, and leading teams at every level.
She built a business from the ground up, led strategy inside a global Fortune 500 company, and now works with women leaders who are done carrying everything and ready to lead differently. Her work is grounded in research, shaped by real experience, and built for the woman who loves what she built and knows it should feel better than this.
She's the founder of A Leadership Reset™
Stef's voice is wise, honest, deeply human, and rooted in the tension she knows firsthand, being called to both, and learning how to actually live it.
Stef’s career spans every level of the service-based and professional beauty world. She began as a hairdresser, went on to build and successfully sell a thriving salon, served as a senior leader inside a Fortune 500 beauty company, and now consults with the largest salon groups and leading global professional beauty brands.
She’s also the founder of Talent Match™, a people-first consulting firm focused on leadership, hiring, culture, and retention. Her work is grounded in her doctoral research in Organizational Leadership, and she’s the recipient of Intercoiffure’s Sans Bias Award for industry impact and service.
Stef’s voice is wise, modern, deeply human, and rooted in lived experience — not theory.
Stef’s career spans every level of the service-based and professional beauty world. She began as a hairdresser, went on to build and successfully sell a thriving salon, served as a senior leader inside a Fortune 500 beauty company, and now consults with the largest salon groups and leading global professional beauty brands.
She’s also the founder of Talent Match™, a people-first consulting firm focused on leadership, hiring, culture, and retention. Her work is grounded in her doctoral research in Organizational Leadership, and she’s the recipient of Intercoiffure’s Sans Bias Award for industry impact and service.
Stef’s voice is wise, modern, deeply human, and rooted in lived experience — not theory.
Audiences walk away feeling seen, understood, and equipped.
Whether you're hosting a leadership retreat, brand event, sales meeting, conference, or company gathering, Stef brings depth, clarity, and presence your audience will feel.
Sharing my knowledge and expertise in the beauty industry is both a privilege and an honor. Over the years, I’ve delivered motivational and educational presentations on various topics, including leadership, employee recruitment, talent engagement, and salon marketing. I am grateful to have spoken on some of the most prestigious stages in the beauty industry, including Intercoiffure, Data Driven, America’s Beauty Show, Phorest Salon Summit, Serious Business, 2 to 10, TedX, and more.
Not sure what to say when something isn’t working? Start here. Get the exact language I use to start common leadership conversations around expectations, performance, and accountability—so you can say the thing sooner without making it bigger than it needs to be.
Get the Free Scripts → Free Scripts
Better coaching conversations start with better questions. Get my Growth Coaching Framework, quick video training, worksheets, and 15 real salon coaching situations to help you know what to ask and how to coach your people toward growth.
Get the Coaching Playbook → Playbook
Learn how to lead the conversation. Three quick, practical trainings on Leadership Frequency™, Coaching, and Feedback to help you become more confident in the conversations that grow people.
Explore the Micro Leadership Lab → Micro Lab
4. The Leadership Lab™
Become the kind of leader people grow with. Leadership Lab™ is my 12-week live leadership experience where we learn, practice, and actually work on how you lead—from your Leadership Frequency™ and the clarity you create to coaching, accountability, feedback, and developing people who take ownership of their own growth. Learn More →
The Leadership Lab™ In-House
For businesses ready to build a leadership culture across the entire team. A dedicated program that brings The Leadership Lab™ framework inside your organization, so your whole team rises together and the business stops depending on one person to hold it all.
Connect with us hello@aleadershipreset.com to learn more
Bring me the leadership situation you’re stuck on. Once a month, we get together live to coach through the real conversations, people challenges, and leadership moments you’re navigating—because sometimes you don’t need another training, you need help figuring out what to do next.
Join the Coaching Call → Live Call
Build better leaders across your business. I work alongside beauty business owners and their leadership teams throughout the year to develop managers, strengthen coaching, create consistency across locations, and build a culture where growing people isn’t something the owner has to carry alone.
Explore Leadership Growth Partnerships → Book a consultation
"But remember...it's the challenges that shape the strongest leaders. Every obstacle you overcome brings you one step closer to the success you've dreamed of. Keep pushing, you're building something extraordinary." Stef
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